I’ve started having my students create their own logo designs for their own personal brand or a company they would like to own in the future. I had them fill out a worksheet that I created and then I have them create their own mind map that connects to them. It is like a mood board that lets you see how things are related to each other. Then they are going to create sketches, and then create the logo in Adobe Illustrator.
My students this semester have a stronger sense I think of what they want to do already. I’m curious to see what the final results will be. They will turn the logos into stickers. We will also create a line of products to put their logo on.